Alberto Casini’s professional career started in 1974, when he began working with his brother Francesco on the production of machine-made precious metal chains.

At the time their laboratory was producing curb, forzatina and, above all, fox tail chains.

Alberto had already acquired a passion for precision mechanics, as well as considerable manual ability, thanks to the time spent in his father Giovanni’s workshop. His father used to build and repair shotguns, and by the age of 12 Alberto was already helping him in this demanding but stimulating art.

Passion and Precision

His studies led to a diploma as an Industrial Technician, adding theoretical knowledge to his talent. His extraordinary passion, combined with his striving for perfection and ability to innovate, enabled him to create numerous inventions, and to build the machinery himself.

In a short time the firm had become the leading producer of fox tail chains, even at an international level. In 1991 Alberto undertook a new adventure when he set up the company ALBERTO CASINI & C snc, together with his wife Miria Landucci.

Genius and Originality

The company mission was no longer to manufacture chains, but to produce quality silver jewellery. Alberto’s considerable experience in mechanics and machinery was now supported by the imagination of his wife Miria, who started working for the company shortly after it was set up. Miria’s original and creative talent became immediately apparent. The couple’s collaboration proved effective, and success followed on soon. From the first machines that assembled and automatically welded the findings and charms designed by Miria, to the machinery that turned ordinary chains into chains that were smooth and soft for the creation of new jewels.


As jewellery designs and orders continued to rise, the firm decided it was time to create a more efficient internal organization to manage the business better. In 2003 the company was enlarged and became ALBERTO CASINI SRL. We began to use new machinery, such as numerical control machines, machining centres, lasers and computerized management of orders as well as a complete plating plant to ensure an optimum finishing of our jewellery. The manufacturing has become ever more sophisticated and the quality has improved steadily, while delivery times have been reduced and our prices have remained competitive.

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